How to Write a Directory Description That Gets Clicks

Your directory listing is a "mini-landing page." You have 3 seconds and 200 characters to convince a stranger to click.

If you write: "We provide world-class software solutions for business." -> 0 clicks. If you write: "Automate your payroll in 5 minutes with AI." -> Clicks.

Here is the copywriting formula for directory descriptions that convert.

The Format: Hook + Value + Keyword

1. The Hook (First 5 words)

Start with a verb or a problem.

• Bad: "Our platform is a tool that..."
• Good: "Stop wasting time on..." or "Generate leads faster..."

2. The Value (The "Wiifu")

"What's In It For Us?" (WIIFU). Don't describe features. Describe outcomes.

• Feature: "We have a SOC-2 compliant dashboard." (Boring)
• Outcome: "Enterprise-grade security for your data." (Better)

3. The SEO Keyword (Natural Integration)

If you want to rank for "Video Editor," use that phrase once. Reference your main category naturally.

Template: The "Problem-Solver"

"Struggling with [Problem]? [Product Name] helps [Target Audience] achieve [Outcome] without [Pain Point]."

Example: "Struggling with low open rates? MailFlow helps agencies increase email engagement by 50% without spam filters."

Mistakes to Avoid

1. Written in 3rd Person: "The company was founded in 2022..." No one cares. Speak to the user.
2. Wall of Text: Use short sentences.
3. All Caps: DO NOT SHOUT.

Testing Your Description

Write 3 versions before you submit to TapJoin.

1. The Direct Pitch: "The #1 tool for..."
2. The Benefit Pitch: "Save 10 hours a week..."
3. The Curiosity Pitch: "The secret way to..."

Pick the one that makes you want to click.